Ford Unveils Second Verve in China

With the Chinese auto market having so much potential in terms of potential sales in the future, automakers are already expanding their business at the said Asian country. Recently, Dearborn automaker Ford unveiled the second Verve Concept at the Guangzhou International Automobile Exhibition. Said concept car us a four-door hatchback version of the first Verve Concept unveiled earlier this year at the Frankfurt Auto Show. The unveiling of the second Ford Verve Concept at the said event in China shows that the Asian country is becoming more and more of a priority for the automaker.

The second Verve Concept is a stylish hatchback which resembles and shares some styling cues to that of a coupe. The first of the Verve installment was a three-door hatchback. Said vehicle stole the show at the Frankfurt event. The first and the second Verve Concept are both showcased at the Guangzhou event much to the delight of automotive fans.

Phil Spender, Chief Operation Officer of Ford Motor China said that the unveiling of the second Verve Concept shows their development of a small car for the global market. “With this new four-door Verve Concept, the picture of Ford’s big plans for the small-car segment is becoming clearer. Our future small car is being developed as a global car. It will be designed in Europe, engineered in Germany and manufactured globally. These two Verve Concepts demonstrate how confident Ford is in its direction and its appeal to consumers here in China.”

The second Verve Concept is styled in Europe and has the same styling consistent with European vehicles. These styling cues are proving to be popular among Chinese auto buyers. Martin Smith, Ford’s Executive Director of European Design said that the concept vehicles are signs of things to come from Ford. “First it was the hatchback and now a very exciting and dynamic notchback,” said Smith. “Looking at these concepts together, you can just imagine how exciting the successor to the Ford Fiesta will be when it hits the market.”

Smith added: “These Verve Concepts are a dynamic first public expression directionally of some of the thinking that will be contributing to the design DNA of our next-generation products. At this stage, we have had the freedom to be radically innovative, but I’m confident about the realistic possibilities for kinetic design to embrace this segment of vehicles.”

The unveiling of these concept vehicles is showing that the Dearborn automaker is dead serious about its turnaround plan. They are now coming up with great looking vehicles with the reliability of Audi spare parts.

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